![]() So What’s the Answer?Īre we splitting hairs here? Yeah, maybe a little bit. Gamut alone is a great argument for why we should start with PMS colors for branding and logo design, though a very good argument could be made that starting with CMYK (the smallest color gamut of the three) would be better. And Pantone has a greater gamut than CMYK. Things get even more complex when you consider that the gamut – the complete range of color – of RGB is greater than that of both CMYK and Pantone. With some colors, like certain shades of red, it’s impossible. It’s not impossible thanks to Adobe, but it’s difficult to get an exact match. ![]() Here’s the catch though – going from CMYK to Pantone or RGB to Pantone is difficult. These shifts are enough to drive you bat sh** crazy. And let's not forget the slight color shift you'll see from screen to screen. Every time this happens, the color will shift ever so slightly (and with some colors the shift is readily visible). This helps them avoid the common mistake of using an RGB file in a document they create only to have it printed at a professional printer which will print in CMYK (or vice versa with web/online design). When we create a logo for a client, we always provide it in various color ways. They key is to make sure your company's colors have been defined in at least CMYK (for print) and RGB (for online/screen). Consistency is crucial to keeping things cohesive and helping your customers make a quick connection with your brand regardless of medium.īut again, technology has moved forward and the truth is, you can still achieve consistency without Pantone colors. One of the main reasons PMS colors are chosen in designing a logo is to ensure consistency when developing a brand. With all that in mind, the question is: should you choose PMS colors when designing a logo? Yes. ![]() The reason is generally an economical one. With offset printing becoming less expensive and digital printing becoming a viable and inexpensive option, businesses and their designers often choose to simply have their business cards or letterhead printed as a 4-color job even if they're just one or two colors. If something is printed as a 4-color job (CMYK) whether with a traditional offset printer or with a digital printing system, PMS colors are typically not used (sometimes they are though, turning the print job into a 5- or 6-color job, but I digress).Ĭhoosing a couple of PMS colors for a logo design and branding project is part and parcel of a designer's job. Printing those kinds of jobs used to be very common, particularly for identity collateral like business cards or letterhead. They're used in offset printing jobs when you print something like a 1-color, 2-color or, 3-color job. For as long as I can remember, designing a logo meant choosing specific colors from the Pantone Matching System (PMS).
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